Interview with studio owners who have introduced ToeSox grip socks.
This time, we interviewed Motoyori Sumikawa, owner of "Pilates Studio Genie" in Shunan City, Yamaguchi Prefecture.
Studio Information
Pilates Studio Genie
Address: 2F TOKUYAMA DECK, 1-31 Ginza, Shunan City, Yamaguchi Prefecture
URL: https://pilatesgenie.com/
Interviewee
Motoyori Sumikawa
After graduating from university, he worked as a studio instructor and personal trainer at a major sports club, while also being selected as an educational trainer to train instructors and personal trainers, working at sports clubs nationwide.
With ample time during the COVID-19 pandemic, he learned Pilates from scratch and opened a private machine Pilates studio in November 2022, relocating and reopening as a group machine Pilates studio in May 2024.
Studio Concept and Features
"Private, women-only machine Pilates studio"
At Pilates Studio Genie, our concept is to remain a studio that can provide (Give) vitality (energy), self-awareness of one's body (notice), growth (improve), and self-love (esteem) through Pilates.
All instructors hold STOTT PILATES licenses, and we use STOTT PILATES exclusive machines to offer high-quality lessons.
We offer both group and private lessons.
All instructors hold STOTT PILATES licenses, and we use STOTT PILATES exclusive machines to offer high-quality lessons.
We offer both group and private lessons.
Our clients are mainly women in their 20s to 50s.
Why I chose ToeSox
"I want my studio clients to actually pick them up and choose for themselves"
I encountered TOESOX at SPORTEC, a fitness exhibition held annually.
I had known about TOESOX before, but since there was no place nearby to buy them, I could only purchase them through online mail order. I couldn't see the actual product, and there were shipping costs, so I had the impression that they were hard-to-reach products.
However, if I could handle them at my own studio, it would strengthen our branding, and I wanted many customers to actually pick them up and choose for themselves, so I immediately decided to introduce them.
Feedback on using ToeSox
In fact, after introducing TOESOX, the response has been better than expected, and they have been very well received.
Although they are more expensive than regular socks, many members have purchased them precisely because they are special socks used solely for Pilates.
